Developed by the shipping firm Hapag-Lloyd, the Live Position app has been billed as the first dry container tracking product in the world, and offers customers full transparency as to the location of their shipment.

Although tracking is now widely used in all forms of industry, never before have people been able to track a container in real-time throughout the entirety of its journey.

Hapag-Lloyd’s COO, Dr. Maximilian Rothkopf, said: “It closes blind spots in global logistics, enabling real-time decision-making and risk mitigation for our customer, while allowing a more efficient steering of our fleet of boxes.”

Boasting a user-friendly interface, Live Position’s data is refreshed every fifteen minutes, no matter if a container is being transported via sea, rail or lorry. “This provides a unique opportunity to precisely coordinate the cargo and plan the logistics process to increase efficiency,” said Hapag-Lloyd’s Donya-Florence Amer. “This will save time and money.”

The design and testing of the product took place in Gdańsk, with the international team boosted by a large headcount of Poles.

Mieczysław Struk, the Marshal of the Pomeranian Voivodeship, said: “It’s worth emphasizing that the solution developed in Gdańsk by Hapag-Lloyd require high competencies. I’m glad that our local labor market offers specialists with such skills, and the region offers infrastructure consistent with the needs of such a global firm.”