Writing on social media platform X on Thursday, Rafał Brzoska, owner of Polish parcel locker company InPost, warned that Meta would incur fines for every future deepfake image of him shared on its platforms.
He wrote: “We … applied for security, so that each subsequent deepfake with our image would result in an immediate financial penalty on the owner of Facebook!
“The court fully agreed with us and granted us security for the maximum possible time, i.e. one year.”
In a video posted on LinkedIn, the entrepreneur’s wife, journalist Omenaa Mensah, also revealed that fake posts and photos of her had been spread on Meta platforms, including photoshopped images depicting violence and false claims about her involvement in criminal activity.
These, too, were deemed illegal by the court, she said.
Brzoska said that he was confident the ruling from the Polish court, although limited to Poland, could set a wider precedent for protecting individuals’ rights in the digital age.
He also called on other public figures to share their experiences with deepfake exploitation and join his campaign against Meta profiting from such content.
Deepfakes, AI-generated images that can falsely depict real people in compromising or fabricated situations, have become a growing concern for public figures worldwide.
They have frequently been used in Europe and the U.S. to target celebrities and public figures, most recently Taylor Swift, who managed to ban pornographic deepfakes of her appearing on Elon Musk’s X platform.
